Google Ads Course

Google Ads Program

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Day 1: Introduction to Google Ads

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1.1. Introduction to Google Ads (1 hour)

– Basic concepts and terminology.

– Campaigns, ad groups, and ads.

– Types of campaigns and their uses.

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1.2. Account Setup (1 hour)

– Creating/Managing a Google Ads account.

– Billing setup.

– Conversion tracking and goal setup.

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1.3. Keyword Research (1 hour)

– Keyword research tools.

– Selecting relevant and effective keywords.

– Organizing keywords into ad groups.

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1.4. Creating Effective Ads (1 hour)

– Structure of a text ad.

– Best practices for ad copywriting.

– Ad extensions.

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Day 2: Google Ads Campaign Optimization

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2.1. Bidding Strategies (1 hour)

– Types of bidding strategies.

– Selecting the right strategy for your goals.

– Advanced bid adjustments.

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2.2. Targeting and Audience (1 hour)

– Geographic and demographic targeting options.

– Creating and using custom audiences.

– Remarketing.

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2.3. Performance Analysis (1 hour)

– Key metrics for campaign tracking.

– Using reports and dashboards in Google Ads.

– Identifying areas for improvement.

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2.4. Continuous Optimization (1 hour)

– A/B testing and its importance.

– Real-time adjustments to improve performance.

– Strategies to reduce cost per click (CPC) and (ROI).

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Day 3: Google Analytics and Google Clarity

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3.1. Introduction to Google Analytics (1 hour)

– Setting up a Google Analytics account.

– Linking Google Analytics with Google Ads.

– Configuring goals and events.

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3.2. Google Analytics for Campaign Optimization (1 hour)

– Analyzing traffic and user behavior.

– Identifying high-performing pages.

– Creating custom reports.

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3.3. Introduction to Microsoft Clarity (1 hour)

– Setup and main features.

– Using heatmaps and session recordings.

– Identifying friction points in the user experience.

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3.4. Integrating Clarity and Analytics Data (1 hour)

– How to combine data from both platforms.

– Strategies to improve user experience and conversions.

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Day 4: Content and Website Goal Intervention

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4.1. Content Strategies (1 hour)

– Importance of relevant and quality content.

– On-page and off-page SEO strategies.

– Using keywords in content.

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4.2. Website Goal Optimization (1 hour)

– Identifying goals and calls to action (CTAs).

– Best practices for creating effective CTAs.

– A/B testing CTAs and content.

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4.3. Improving User Experience (1 hour)

– User-centered web design principles.

– Mobile device optimization.

– Improving page load speed.

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4.4. Content Intervention Case Study (1 hour)

– Website analysis.

– Improvement proposals based on Analytics and Clarity data.

– Implementation of changes and evaluation of results.

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Day 5: Implementation and Advanced Strategies

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5.1. Creating a Complete Google Ads Campaign (1 hour)

– Practical exercise: Real campaign.

– Monitoring and initial adjustments.

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5.2. Advanced Targeting Strategies (1 hour)

– Using similar and in-market audiences.

– Advanced remarketing strategies.

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5.3. Automation and Scripts in Google Ads (1 hour)

– Introduction to automation in Google Ads.

– Using scripts for campaign optimization.

– Additional tools and resources.

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5.4. Course Evaluation and Closing (1 hour)

– Review of key concepts.

– Final evaluation and question resolution.

– Certificates of participation and program closing.

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The content of each course may vary depending on its duration, methodology, instructor, specific client needs, and the characteristics of each course. Classes can be delivered in virtual, in-home, in-person, or hourly modalities.