Google Ads Course
    Google Ads Course

    Google Ads Course

    Personalized Google Ads Course in Bogotá, Colombia, and Worldwide.

    Google Ads Professor | Google Ads Training

    Google Ads Course

    Personalized Google Ads Course.

    This **Personalized Google Ads Course** is aimed at marketing technicians, online marketing agency account managers, web designers, webmasters, and anyone interested in effectively creating and managing online advertising campaigns with Google Ads and/or preparing to obtain the **Google Ads** certification. Once you complete the course, you'll be able to create, configure, manage, and optimize an online advertising campaign with **Google Ads** and analyze its performance based on the advertising investment made. No prior knowledge is required to access this course.

     

    Google Ads Program

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    Day 1: Introduction to Google Ads

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    1.1. Introduction to Google Ads (1 hour)

    – Basic concepts and terminology.

    – Campaigns, ad groups, and ads.

    – Types of campaigns and their uses.

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    1.2. Account Setup (1 hour)

    – Creating/Managing a Google Ads account.

    – Billing setup.

    – Conversion tracking and goal setup.

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    1.3. Keyword Research (1 hour)

    – Keyword research tools.

    – Selecting relevant and effective keywords.

    – Organizing keywords into ad groups.

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    1.4. Creating Effective Ads (1 hour)

    – Structure of a text ad.

    – Best practices for ad copywriting.

    – Ad extensions.

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    Day 2: Google Ads Campaign Optimization

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    2.1. Bidding Strategies (1 hour)

    – Types of bidding strategies.

    – Selecting the right strategy for your goals.

    – Advanced bid adjustments.

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    2.2. Targeting and Audience (1 hour)

    – Geographic and demographic targeting options.

    – Creating and using custom audiences.

    – Remarketing.

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    2.3. Performance Analysis (1 hour)

    – Key metrics for campaign tracking.

    – Using reports and dashboards in Google Ads.

    – Identifying areas for improvement.

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    2.4. Continuous Optimization (1 hour)

    – A/B testing and its importance.

    – Real-time adjustments to improve performance.

    – Strategies to reduce cost per click (CPC) and (ROI).

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    Day 3: Google Analytics and Google Clarity

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    3.1. Introduction to Google Analytics (1 hour)

    – Setting up a Google Analytics account.

    – Linking Google Analytics with Google Ads.

    – Configuring goals and events.

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    3.2. Google Analytics for Campaign Optimization (1 hour)

    – Analyzing traffic and user behavior.

    – Identifying high-performing pages.

    – Creating custom reports.

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    3.3. Introduction to Microsoft Clarity (1 hour)

    – Setup and main features.

    – Using heatmaps and session recordings.

    – Identifying friction points in the user experience.

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    3.4. Integrating Clarity and Analytics Data (1 hour)

    – How to combine data from both platforms.

    – Strategies to improve user experience and conversions.

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    Day 4: Content and Website Goal Intervention

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    4.1. Content Strategies (1 hour)

    – Importance of relevant and quality content.

    – On-page and off-page SEO strategies.

    – Using keywords in content.

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    4.2. Website Goal Optimization (1 hour)

    – Identifying goals and calls to action (CTAs).

    – Best practices for creating effective CTAs.

    – A/B testing CTAs and content.

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    4.3. Improving User Experience (1 hour)

    – User-centered web design principles.

    – Mobile device optimization.

    – Improving page load speed.

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    4.4. Content Intervention Case Study (1 hour)

    – Website analysis.

    – Improvement proposals based on Analytics and Clarity data.

    – Implementation of changes and evaluation of results.

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    Day 5: Implementation and Advanced Strategies

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    5.1. Creating a Complete Google Ads Campaign (1 hour)

    – Practical exercise: Real campaign.

    – Monitoring and initial adjustments.

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    5.2. Advanced Targeting Strategies (1 hour)

    – Using similar and in-market audiences.

    – Advanced remarketing strategies.

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    5.3. Automation and Scripts in Google Ads (1 hour)

    – Introduction to automation in Google Ads.

    – Using scripts for campaign optimization.

    – Additional tools and resources.

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    5.4. Course Evaluation and Closing (1 hour)

    – Review of key concepts.

    – Final evaluation and question resolution.

    – Certificates of participation and program closing.

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    The content of each course may vary depending on its duration, methodology, instructor, specific client needs, and the characteristics of each course. Classes can be delivered in virtual, in-home, in-person, or hourly modalities.

    Platform
    Google Ads
    Google Merchant Center